SOUTHERN STANDARD
About Southern Standard Systems
HVAC and roofing marketing, run by 1 person start to finish.
I'm Matt Pulliam. Civil engineer before this, job sites before that, Wilmington, NC now. I take HVAC and roofing contractors only, 1 per metro, and I build the whole system myself in 90 days.
Why an engineer ended up doing contractor marketing.
Before this I was a civil engineer. Before that I was on job sites. When I got into marketing, one thing bothered me: almost everyone selling to contractors had never done a day of the work. They didn't get the seasons, the cash flow swings, or the feeling of wondering where next month's jobs are coming from. So I built the opposite of that.
Engineering is building systems that hold up under pressure and don't fall apart when something goes wrong. That's what I do for contractors now. Not ads that work for a month, but a machine that keeps producing long after the setup is done.
You talk to me on the audit. You talk to me when it's built. There are no account managers to get passed to, and there is no junior learning HVAC on your budget.
Written by Matt Pulliam Founder & your manager, Southern Standard Systems
4 rules I don't break.
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RULE 1
1 client per metro
I will not build the same system for your competitor 3 miles away. Once a metro is taken for HVAC or for roofing, it's taken, and the only way in is if that account ends.
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RULE 2
2 trades, and only 2
HVAC and roofing. The ads, the pages, the call handling and the follow-up are built around how these 2 actually sell, which is the whole reason 90 days is long enough to finish.
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RULE 3
You own every account
Google Business Profile, Google Ads, the CRM, the domain, the phone number. All of it in your name from day 1. If you ever leave, you leave with the whole system running.
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RULE 4
The number goes in writing
We agree on the target before anything gets built, and it goes in the agreement. Hit it, or I keep working free until we do.
HVAC and roofing marketing in Wilmington and coastal North Carolina.
For contractors within about an hour of Wilmington I do the audit in person. I'll come out, shoot real photos of your trucks and your crew, yours to keep, and walk the whole thing with you on site.
- Wilmington
- Leland
- Hampstead
- Burgaw
- Southport
- Jacksonville
- Whiteville
- Shallotte
- Surf City
- Wallace
Outside that radius we do it on a screen share instead. Same audit, same plan, same 90 days.
You could be losing thousands right now.
In 30 minutes I go through your whole setup: Google, ads, website, follow-up. Then I hand you a custom 90-day plan. You walk away with a written roadmap your competitors would pay thousands to build.
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