SOUTHERN STANDARD
Roofing Marketing Services
The roofing marketing company that sets you up to scale.
I build the whole roofing lead generation machine: local SEO, Google Business Profile, storm and retail ads, instant call and text response, and follow-up that carries an insurance file to close. In 90 days.
3 things your roofing marketing agency won’t do.
A website, ads and SEO are the easy half, and every agency sells them. These 3 decide whether any of it makes you money.
You work with me, not an account manager
Every call is with the person who built it. No junior learning this trade on your budget.
We fix the process, not just the lead count
Who takes the call, who owns the follow‑up, what happens while an insurance file sits waiting on somebody. Most lead problems are handoff problems.
Your close rate is worth more than your click rate
How the estimate gets presented, and how a retail replacement closes over 6 weeks of financing and warranty questions. Doubling leads into a broken close doubles the waste.
5 places a roofing company loses work it already won.
I have never audited a roofer and found a problem nobody else has. It is these, every time.
Storms are not a strategy. The point of building this properly is that the month after the storm starts to look like the month during it.
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01
Nobody picks up, and nothing catches it
The 5 days after a storm are a year of demand in one window. Whatever your intake can’t absorb goes to whoever knocked first.
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02
You’re buying calls, not customers
A tarp call at 9 at night and a retail replacement on financing search 2 different ways. One campaign for both overpays for the cheaper half.
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03
Nobody chases the estimate
Adjuster dates, supplements and approvals live in one person’s text messages. Work here dies of 3 weeks of nothing happening, not of an objection.
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04
Finished roofs never sell the next one
Every finished job is a homeowner who trusts you and a street your truck was parked on. Most roofers never contact that address again.
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05
You can’t tell what the ad spend bought
If call tracking isn’t tied to the calendar, you are reading clicks and guessing at revenue.
Own your zip codes before you chase the whole state.
You get paid inside a radius you can drive. Roofing local SEO wins that radius first, then widens it on purpose, one town at a time.
- A Google Business Profile built for a service area Categories, services and service areas set to the towns your crews actually reach, then posted to on a schedule.
- A page for each town and each job “Roof leak repair” in one town is a different search from “metal roof replacement” in the next. One page listing towns at the bottom ranks for none of them.
- Reviews asked for on purpose, not when somebody remembers A text goes out at handoff, automatically. In a trade homeowners are nervous about, review count and recency do double duty.
- Storm radius handled separately from retail When a system comes through, spend and pages shift to the hit zip codes while the window is open, then come back off.
Roofing marketing questions contractors actually ask.
How long before roofing marketing brings in calls?
Paid can have the phone ringing inside a week. Roofing SEO and the map pack cannot; that is a slow, compounding build. 90 days is what it takes to do both, so that when the ad spend pauses you still have something producing.
How much does roofing marketing cost?
I quote it on the audit call, once I have seen your market and your average job value. A one-truck shop in a county of 40,000 and a six-truck shop in a metro do not need the same build. Ad spend is yours and goes straight to Google or Meta. No setup fee hiding at the end.
Does this work between storms, or only during them?
Between them is the harder half and the reason to build it. Storm demand finds you whether your marketing is good or not. The retail replacement in a quiet month goes to whoever ranks, answers and follows up. Those are 2 different campaigns and most roofers run one.
Do you work with more than one roofing company in the same city?
No. One roofing contractor per service area. Two clients in the same map pack means every ranking I win for one I take off the other, and billing both for that is a trick. If your area is taken I will tell you on the call.
Do I own the website, the ads and the Google Business Profile?
You do, always. Ad accounts, Google Business Profile, CRM, phone numbers, domain and website are all built in your name, under your login. If we part ways you keep the machine. An agency holding the keys is the most common thing I find when I audit a roofing contractor.
What if I already have a roofing marketing company?
Book it anyway. Half of what I find is something your current agency can fix in an afternoon once somebody tells them it is broken: a dead redirect, a conversion tag that never fired, a booking link that double-books. Take the findings straight to your guy. No pitch on the way out.
There is no version of this where you lose.
We build the whole machine in 90 days: ads, follow-up, CRM, booking. Before a dollar changes hands we agree on a revenue target, built from your market and your average job value.
Hit it, or we keep working free until we do.
- Whole system in 90 days
- Target agreed up front
- Ads, CRM & booking included
Guaranteed by Matt Pulliam Founder & your manager
The Standard package onlyYou could be losing thousands right now.
In 30 minutes I go through your whole setup: Google, ads, website, follow-up. Then I hand you a custom 90-day plan. You walk away with a written roadmap your competitors would pay thousands to build.
Book an Audit Call