What HVAC and roofing owners say once the build is running. Case studies with numbers in them go up when the first accounts close out and the owners are glad to be named. Not before.
Every one was already spending on marketing before we spoke. What changed was the order the work got done in.
Our phone went quiet in October and we blamed the season. He pulled the call log and showed us a third of our leads were hitting voicemail after 5 and sitting there until morning.
HVAC · Speed to lead
After the April storms we were getting calls we never heard about. They went to a form emailing an address nobody had checked in a year. He found it in the first 20 minutes.
Roofing · Lead routing
I asked what the ads cost per booked job, not per click, and had it broken out by service the next day. My last agency spent 2 months explaining why that number was complicated.
HVAC · Google Ads
We showed up fine in our own town and nowhere else, which is a problem when most of our work is 40 minutes away. He rebuilt the pages around the towns we actually cover.
Roofing · Local SEO
He answers his phone. That is a low bar and I know it, but I have paid a retainer to people who would not do it. Our booking link broke on a Saturday and was fixed that afternoon.
HVAC · Website
I did not want a new website, I wanted the phone to ring. He talked me out of 2 things I went in asking for because they would not have helped. First one ever to tell me to spend less.
Roofing · Website
In 30 minutes I go through your whole setup: Google, ads, website, follow-up. Then I hand you a custom 90-day plan. You walk away with a written roadmap your competitors would pay thousands to build.
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